This article is here to summarise Amazon Promotions and to help you understand how it works and what you can do.

If you self-published your eBook on Amazon, you asked yourself what to do regarding all the promotions you can enroll your book in.

Here is a picture of the last part you have to complete before publishing your eBook. And as you can see they ask you if you want to enroll your book in KDP select.

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Amazon Promotions Decoding

  • KDP Select

Is KDP Select interesting?
If you enroll your book in KDP select, Amazon has the exclusivity. You can`t offer your eBook somewhere else, or they will remove it from KDP Select and you won`t be able to use the benefits.

When you enroll a book in KDP Select, you’re committing to making the digital format of that book available exclusively through KDP while it’s enrolled in the program.

All content enrolled in KDP Select must remain for sale through the Kindle Store only. If the digital version of your book appears to be available for pre-order, for sale, or for free elsewhere (such as on your website or blog, or a third party’s website), then it is not eligible for KDP Select.”

What are the Benefits?

1- If you choose to earn 70% of the royalties (your eBook still needs to fit the requirements), you`ll also earn them if you sell your eBook to customers from Brazil, India, Japan and Mexico.

2- Kindle Countdown Deals tool (limited time promotional discounting for your book).

“Kindle Countdown Deals is a KDP Select benefit allowing authors to run limited-time discount promotions on their books available on Amazon.com and Amazon.co.uk.”

Your eBook will have a lower price for a few days with a countdown clock. Many authors are using this tool to set up a very low price for a few days and promote their book.

3 – Free Book Promotions tool

“You can choose to offer any book enrolled in KDP Select free to readers for up to 5 days out of each 90-day KDP Select enrollment period. Because your book is available for free during a free book promotion, you will not receive royalties for it while the promotion runs.”

You can choose the start date and the end date.
Beware of the 90-day! If you use this promotion, use it wisely, for example during the weekend when people have time and will spend more hours online to browse for some new reading.

If you use the Free Promotion tool you won`t be able to set up a Countdown Deal next, you`ll have to wait.

An idea of what you can do.

You can use KDP select with the countdown deal and the free promotion tool to market your eBook, then you can offer your eBook on other platforms or even change the price in the pricing panel.

 

  • Kindle Unlimited

“If you have a book enrolled in KDP Select, it will automatically be enrolled in Kindle Unlimited (KU). It will also be enrolled in the Kindle Owners’ Lending Library (KOLL), which is currently available to Amazon Prime customers in the U.S., UK, Germany, France, and Japan.”

Kindle Unlimited is a monthly subscription fee library where readers can read as many books as they want.
As they pay a monthly subscription, Amazon won`t pay you the royalties BUT you`ll get some money from the KDP Select Global Fund.

 

  • Matchbook

If you have both Paperback and eBook, Matchbook will allow the reader to buy the Kindle version of the same title for $2.99 or less.
There is no requirement to enroll in KDP Select, Matchbook is a different tool. There is only one click to choose if you want to offer the promotion to the reader or not.

 

  • Kindle Owners’ Lending Library 

KOLL allows Amazon Prime customers to get only one FREE eBook per month, but they can read it as many times as they want. You don`t earn any more money if the reader read it more than once.

“If you have a book enrolled in KDP Select, it will automatically be enrolled in Kindle Unlimited (KU). It will also be enrolled in the Kindle Owners’ Lending Library (KOLL), which is currently available to Amazon Prime customers in the U.S., UK, Germany, France, and Japan.”

As you can see, most of the promotions work with KDP Select, which obviously make Amazon an exclusive seller of your eBook.

Do I enroll my eBook in KDP Select?

If you only use Amazon as a selling platform, yes. If not, I`ll say, try. You`ll always be able to get out KDP Select and sell your eBook somewhere else.

Amazon Promotions and Merchandising page

 

 

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